Traditionally, advertisers are used to paying based on the circulation of a print magazine, but for online advertisers, it is based on the number of times their ad is seen online and on mobile devices which is more easily to manage on the circulation. No one knows how popular the iPad will be today.
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| (Source : wired.com ) |
The important is that iPad is targeted on e-books and publications market. People is reading e-book on iPad is likely to reading a book on hand but it is more convenience since the iPad can store many e-books in it. . No matter how skeptical you may be about reading books online, you can't resist taking an entire library on a plane without adding any weight to your briefcase.
Given all these factors, advertisers have always been among the first to recognize the most important innovations in communications. Now another notable change is upon us.
References:
The New York Times, 'Advertisers show interest in iPad', 24 March 2010. Retrieved 14 Aug 2011 from
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